BOSTON, May 20, 2010 (BUSINESS WIRE) -- Orthofix International (NASDAQ: OFIX) (the Company) announced today that
its sports medicine division, Breg, has introduced three new products,
including a soft knee brace with an integrated hinge for added
stability, a hip pad to be used with its cold therapy devices for post
surgery pain management, and a wrist immobilization accessory for its
T-Scope Elbow brace.
The Company also introduced the OrthoFind app, one of the first iPhone
applications for the orthopedics market, designed to assist health care
providers in choosing products for their patients directly from their
mobile phones.
Lateral Stabilizer with Hinge provides comfort with stability
The newest product in Breg's line of soft knee braces is the Lateral
Stabilizer with Hinge. The brace is designed to enhance knee stability
and provide pain relief for patients suffering from a range of
conditions affecting the kneecap, and to also be eligible for coverage
under patients' health care insurance. Available in Airmesh(R)
breathable fabric and neoprene, the low profile brace is intended to
maximize the patient's comfort while providing minimal interference. The
U.S. market for soft knee braces and immobilizers is projected to be
approximately $345.1 million in 2010.
Hip Pad Brings Pain Management to Joint Replacement Patients
The Polar Care(R) Kodiak(R) Intelli-Flo Hip Pad
provides cold therapy pain management during post-operative care and
rehabilitation for patients recovering from hip surgery. Ergonomically
designed for comfort and coverage of the hip, the Intelli-Flo Hip Pad's
unique flow channel directs water circulation throughout the pad, with
additional circulation at the incision site. An estimated 625,000 total
or partial hip replacements will be performed in the U.S. in 2010.
T-Scope Elbow Neutral Hand Accessory for Wrist Immobilization
Breg's Neutral Hand Accessory extends the functionality of its T-Scope
Elbow brace. Designed to provide the patient with comfort and control
while restricting wrist motion, the new device is intended for patients
with elbow injuries, including tendon and ligament ailments such as
tennis elbow. The U.S. market for upper extremity supports is expected
to reach approximately $53.7 million in 2010.
OrthoFind Mobile Application
Developed for the Apple iPhone and iTouch devices, the OrthoFind app
provides mobile access to Breg's catalog of bracing and cold therapy
products. The app includes product descriptions, indications, Medicare
coding and ordering information. It also offers the latest news on
orthopedic procedures and surgeries, provides frequently asked questions
about the industry, and lets users join and interact with the OrthoFind
community. Products are searchable by anatomy, category or keyword. It
is estimated that 80 percent of physicians will be using smart phones by
2012. The OrthoFind app is free to download from the Apple Apps
Store (http://www.apple.com/iphone/apps-for-iphone/).
About Orthofix
Orthofix International, N.V. is a global medical device company offering
a broad line of minimally invasive surgical, and non-surgical, products
for the spine, orthopedic, and sports medicine market sectors that
address the lifelong bone-and-joint health needs of patients of all
ages-helping them achieve a more active and mobile lifestyle. Orthofix's
products are widely distributed around the world to orthopedic surgeons
and patients via Orthofix's sales representatives and its subsidiaries,
including BREG, Inc. and via collaborations with other leading
orthopedic product companies. In addition, Orthofix is collaborating on
R&D activities with leading medical institutions such as the
Musculoskeletal Transplant Foundation, the Orthopedic Research and
Education Foundation, The University of Medicine and Dentistry of New
Jersey and the National Osteoporosis Institute. For more information
about Orthofix, please visit www.orthofix.com.
SOURCE: Orthofix International
Orthofix International
Dan Yarbrough, 617-912-2903
Vice President of Investor Relations
danyarbrough@orthofix.com
Copyright Business Wire 2010